Film Direction / Stop Motion / Prop making
for McDonald’s

A total of 26 micro films featuring handmade paper props animated in stop motion.  This campaign debunks miss conceptions about sensitive issues concerning food safety, hygiene, animal treatment, etc. The headlines presented on each film worked as a title.  The idea was further developed on each facebook/instagram post. The project ended up wining the 2016 Best Craft Animation Award by Clube de Criativos de Portugal.