REBRANDING Q

for canal Q
The rebranding of canal Q was a real joy. I was collaborating with them for a while when the opportunity arised. ︎ The general direction and strategy was defined in close effort with the board of direction, the film crew was internal too, so it felt like a job made amongst family. ︎ Plus we added to the mix some very talented people such as Homembala and Moullinex. The final result positioned canal Q in a much more suited place and contributed to increase its awareness. ︎ The rebranding made a big splash in the Portuguese market getting the most prestige prizes for branding and communication. There were some really nice international articles too being BrandNew’s — check —  the most awesome.
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︎︎︎ case
My Role

STRATEGY
FILM DIRECTION
ART DIRECTION
SETS
EDIT
POST-PRODUCTION




Comission
canal Q


Context
This project was done in a period when I was canal Q’s Art Director, working closely with the team and direction.


Full Credits
Strategy + Film Direction + Art Direction + Sets Silvio Teixeira Graphic Design Homembala + Silvio Teixeira Typography + Logo Design Nuno Alves Motion Graphics Homembala Music Moullinex DoP Mário Soares Camera Cézar Passinhas Production Soraia Ferreira + Silvio Teixeira Hair + Makeup Silvia Aniceto + Carina Sequeira Intern Tiago Lemos Performances Manuel João Vieira + Custódia + José Maria Judice + Silvio Teixeiralego, José Maria Judice, Silvio Teixeira