Rebranding Q

Visual Identity / Film Direction
for canal Q

The rebranding of canal Q was a real joy. I was collaborating with them for a while when the opportunity arised. The general direction and strategy was defined in close effort with the board of direction, the film crew was internal too, so it felt like a job made amongst family. Plus we added to the mix some very talented people such as Homembala and Moullinex. The final result positioned canal Q in a much more suited place and contributed to increase its awareness. The rebranding made a big splash in the Portuguese market getting the most prestige prizes for branding and communication. There were some really nice international articles too being BrandNew’s — check —  the most awesome.

List of nacional prizes:
Grand Prix Design Award – Meios & Publicidade
Gold Award, Design & self-promotion – Clube Criativos de Portugal
Gold Award, Self-promotion category – Meios & Publicidade
Gold Award, Rebranding – Meios & Publicidade
Honourable Mention, Logo category – Meios & Publicidade