REBRANDING Qfor canal Q
The rebranding of canal Q was a real joy. I was collaborating with them for a while when the opportunity arised. ︎ The general direction and strategy was defined in close effort with the board of direction, the film crew was internal too, so it felt like a job made amongst family. ︎ Plus we added to the mix some very talented people such as Homembala and Moullinex. The final result positioned canal Q in a much more suited place and contributed to increase its awareness. ︎ The rebranding made a big splash in the Portuguese market getting the most prestige prizes for branding and communication. There were some really nice international articles too being BrandNew’s — check — the most awesome.